Available for freelance projects

HubSpot that actually works for your business

I help B2B companies fix their HubSpot — CRM setup, email automation, lead nurture and dashboards. Clean data, better conversion, less wasted time.

Get a free audit → See my work
Results from recent work
+18% Trial-to-paid conversion
200–400 Leads generated/month
-30% Manual qualification time
+9% Email CTR improvement
What I do
HubSpot CRM Email Automation Lead Nurture Reporting Lead Scoring Data Cleanup
What I offer

Four things I do really well

Every service is focused on one outcome — making HubSpot work properly for your business so you can stop doing things manually.

01
HubSpot CRM Setup & Cleanup

Pipelines, contact properties, lifecycle stages, lead scoring and deduplication. Whether you're starting fresh or fixing a mess — your team will actually trust the data.

HubSpot CRM Lead Scoring Workflows Data Cleanup
02
Email Marketing & Automation

Segmented sends, behaviour-triggered sequences and A/B testing. The right message to the right person at the right time — not batch-and-blast to everyone.

HubSpot Email Sequences A/B Testing Segmentation
03
Lead Nurture Sequences

Intent-based flows that move leads through the funnel automatically. Warm leads never go cold. Sales gets notified when someone is actually ready to talk.

Nurture Flows Intent Signals Sales Alerts Lifecycle Stages
04
Reporting & Dashboards

Live HubSpot dashboards, attribution reporting and pipeline visibility. Know exactly what is working, where leads are coming from and what is driving revenue.

HubSpot Reports Attribution GA4 SQL
Proof it works

Three problems I've solved

Real work, real results. Every case study is a problem I was hired to fix — here's what I did and what happened.

B2B · Cybersecurity
HubSpot Lifecycle Rebuild
-30% Qualification time saved
The situation

A cybersecurity company had used HubSpot for over a year but the setup was completely fragmented. No lifecycle stages, no lead scoring, and a sales team with zero visibility on who was actually ready to buy.

The problem
  • All contacts looked identical — no scoring
  • Sales chased cold leads — wasted hours
  • Duplicate records causing confusion
  • Pipeline reporting nobody trusted
What I did
  • Rebuilt lifecycle stages end to end
  • Designed lead scoring on real intent signals
  • Built sales alert workflows at score threshold
  • Created live pipeline dashboard
Results
+18%Conversion rate
-20%Data inconsistencies
200–400Leads/month
1Source of truth
Takeaway Clean data and live scoring stopped sales wasting time. The rebuild gave the team confidence in their pipeline for the first time.
B2C · Healthcare
Behaviour-Based Email Campaign
+18% Trial-to-paid conversion
The situation

A healthcare brand was losing repeat customers between purchase cycles. Every customer got the same batch email regardless of what they bought or when. CTR was flat, churn was rising month on month.

The problem
  • Batch-and-blast — zero segmentation
  • No view on who would repurchase vs churn
  • Generic emails felt completely irrelevant
  • No re-engagement for lapsing customers
What I did
  • Built 3 segments by purchase behaviour
  • Product-specific sequences by purchase date
  • A/B tested subject lines and timing
  • Re-engagement flow before customers lapsed
Results
+9%Email CTR
-12%Churn rate
3Segments built
A/BEvery sequence
Takeaway Emails that reflect real behaviour feel personal. Behaviour-triggered sequences cut churn and lifted conversion.
B2B · Technology
Lead Nurture Sequence Redesign
+20% CRM-driven conversion
The situation

A B2B tech company had basic HubSpot drip sequences but treated all MQLs identically. Sales complained leads arrived too cold. Nobody knew what touchpoints were driving conversion.

The problem
  • Same email to all MQLs regardless of intent
  • Content not mapped to buyer journey
  • Warm leads sat cold in the same queue
  • No attribution — nobody knew what worked
What I did
  • Redesigned nurture paths per persona
  • Source-specific sequences by lead origin
  • Intent escalation — warm leads go to sales
  • Attribution reporting to find best touchpoints
Results
+25%MQL-to-SQL rate
-25%Reporting time
60KMonthly users
3Personas targeted
Takeaway Generic nurture doesn't move pipeline. The moment sequences matched where a lead came from, sales conversations improved immediately.
Let's talk

Got a HubSpot problem?

Start with a free 30-minute HubSpot audit. No commitment — just a clear picture of what needs fixing.

⚡
Reply within 24 hours Every message gets a personal response
🎯
Free 30-min audit to start No sales pitch — just honest advice
🤝
Freelance, flexible, no agency fees Start small and grow from there
✉ Mukherjeeaprajita14@gmail.com 🔗 linkedin.com/in/aprajitamukherjee 📞 +44 7831 010627
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